Gotan is a Chinese bicycle brand that wants to focus on the Dutch market. The Netherlands is a country with a lot of cyclists. Residents of the Netherlands place high demands on their bikes. Gotan wants to put their bicycles on the market with a good price/quality ratio and a great user experience. Chinese bikes do not have a great reputation among the Dutch. That is something Gotan wants to change.
It was a fictitious assignment that I have worked on with a team during my study at CMD (Communication & Multimedia Design). Our team should focus on the ‘urban bike’. I have designed the logo of this Gotan urban bike.